What thirty years of doing it looks like…
The work is direct, practically grounded, and drawn from experience at the executive level across Australian and international sport; not a methodology borrowed from elsewhere and applied to yours.
Governance & Organisational Reform
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Sporting organisations are structurally complex.
Elected boards, member bodies, grant-funded programmes, and commercial pressures all operating simultaneously.
Anthony works with organisations that need an honest assessment of how well the structure is actually functioning, and a clear path to fixing it.
This includes board effectiveness, risk management frameworks, organisational redesign, executive structure, and financial governance; with a particular focus on organisations that need to demonstrate accountability to funders, members, or governing bodies.
Strategic Planning & Business Reset
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Most strategic plans describe where an organisation wants to go. Fewer are built in a way that makes delivery genuinely accountable.
Anthony works with leadership teams to develop strategies that are operationally grounded; with named accountability, realistic resourcing, and measurable outcomes from day one.
This work is particularly suited to organisations facing a change in leadership, a funding transition, a merger or structural change, or a need to realign following a period of rapid growth or disruption.
Commercial Development & Revenue Growth
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Commercial strategy in sport requires a specific literacy.
The ability to translate an organisation's sporting and community value into partnership, sponsorship, and revenue propositions that hold up in a competitive market.
Anthony has delivered commercial outcomes across sponsorship, major events, branding, licensing, and broadcast for organisations including the NBA, Cricket Australia, Basketball Australia, Richmond FC, and St Kilda FC. The work spans strategy, proposal development, negotiation, and contract execution.
Major Events & Brisbane 2032 Preparation
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The Brisbane 2032 Olympic and Paralympic Games represent the most significant event horizon in Australian sport history.
For national sporting organisations, state bodies, and Pacific NOCs, preparation is already underway; and the organisations that arrive ready will be those that started early.
Through his roles with Wiz-Team APAC and Oceania National Olympic Committees, Anthony has direct experience in event management systems, NOC capability building, athlete pathway development, and the governance structures required to operate effectively within the Olympic Movement's framework.
Stakeholder Management & Engagement
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